Black Friday Ad Campaign

One of my final projects at foodspring was also one of the most successful. The Black Friday “Box” by foodspring was sold out within 3 days of launching in Germany, before Black Friday even arrived. I created a set of ads for Facebook and Google in 5 languages, with several variations in copy. However,
I’m particularly proud of the fact that the ads with my suggested copy were the most successful:

“Black Friday Box
-50% !”

Creating ads for Facebook can be notoriously difficult, especially with the minimalist packaging design of foodspring’s products, due to Facebook’s restrictions on the amount of text in ads.

Scroll to Top