Black Friday Ad Campaign

One of my final projects at foodspring was also one of the most successful. The Black Friday “Box” by foodspring was sold out within 3 days of launching in Germany, before Black Friday even arrived. I created a set of ads for Facebook and Google in 5 languages, with several variations in copy. However,
I’m particularly proud of the fact that the ads with my suggested copy were the most successful:

“Black Friday Box
-50% !”

Creating ads for Facebook can be notoriously difficult, especially with the minimalist packaging design of foodspring’s products, due to Facebook’s restrictions on the amount of text in ads.