Oratel Rebranding, Business Cards, Poster and Roll-up Banner

"Oratel diagnostics has a unique system to detect for the presence of endometriosis. We use plant pigments to test components in saliva that are different between women with and without endometriosis. "

www.orateldiagnostics.com

New logo

Concept

When redesigning Oratel’s logo, I created a simple monogram of the O and D, which also resembles a cross-section of a woman’s egg. The femininity of the smooth curves, as opposed to sharp angles, hint at the theme of Women’s Health. Where their older branding made reference to their diagnostic technique through a band of colour beneath the name, I simplified this, using the colour as an overal background and in colour versions of the monogram.¬†

Old logo

Business Card

Roll-up Banner

USP Poster Design